Refurbed sets UK launch after passing €3bn in marketplace sales

Refurbed will launch in the UK this November as the refurbished tech marketplace expands beyond 24 European markets. The move follows €3 billion in cumulative sales, more than five million customers and EBITDA profitability in 2025, with UK research pointing to demand for cheaper refurbished products.

Why it matters: - Refurbed is trying to make professionally refurbished products a mainstream option for British shoppers, not just a niche alternative. - The UK launch adds a new growth market after the company crossed €3 billion in cumulative marketplace sales and turned EBITDA profitable in 2025. - The expansion could widen access to lower-cost tech and household goods while reducing waste tied to buying new products.

What happened: - Refurbed said it will officially launch in the UK in November 2026. - The marketplace said it has already served more than five million customers. - Refurbed operates across 24 European markets and was founded in Austria in 2017. - The company secured €50 million in investment in October 2025 to support growth.

The details: - Refurbed sells professionally refurbished products rather than peer-to-peer second-hand goods. - Products are tested for quality and reliability before sale. - Customers can save up to 40% versus buying new. - Purchases come with a minimum 12-month warranty and free returns for 30 days. - Refurbed’s wider marketplace includes more than 65,000 products. - The assortment spans smartphones, laptops, coffee machines, hair styling tools, sports equipment and musical instruments. - The company employs around 300 people. - Research commissioned by refurbed and conducted by OnePoll surveyed 2,000 UK adults between 7 and 12 October 2026. - The survey found 65% of respondents had already bought or considered professionally refurbished products. - Forty-one percent said significant savings would encourage them to choose refurbished over new. - The research was nationally representative by age, gender and region. - Some questions were asked only of specific respondent groups, including those who celebrate Christmas. - The company says its model helps extend product lifespans and reduce demand for newly manufactured goods. - Refurbed estimates it has helped save 474,000 tonnes of CO₂ emissions, 1,555 tonnes of electronic waste and 166 billion litres of water since founding.

Between the lines: - The UK launch signals that refurbed sees demand for refurbished goods extending beyond electronics into everyday household categories. - The survey suggests affordability is the clearest trigger for adoption in Britain, with savings likely to matter more than the sustainability message alone. - Refurbed’s pitch is also about changing consumer habits, not just adding another resale channel.

What's next: - Refurbed plans to build awareness in the UK and position refurbished products as a normal shopping choice. - The company wants to expand beyond phones and laptops into broader household essentials. - More information is available in the company's announcement.