Adverum launches AI visibility audit for UK and Irish companies

Adverum has introduced a 10-day AI Visibility Audit that shows UK and Irish companies how tools like ChatGPT, Perplexity, Gemini, Claude and Google AI Overviews describe them, what sources those systems cite and where the answers are wrong. The launch reflects growing pressure on companies to manage how generative AI shapes buyer research and reputation.

Why it matters: - Companies are increasingly being judged by AI answers before prospects ever reach a website. - Adverum’s audit is designed to show where those answers are accurate, outdated or wrong, so communications teams can focus on the sources AI systems rely on. - The launch reflects a broader shift in reputation management toward generative engine optimisation, or GEO.

What happened: - Adverum launched the Adverum AI Visibility Audit for companies in the United Kingdom and Ireland. - The agency said the audit tests how ChatGPT, Perplexity, Gemini, Claude and Google AI Overviews answer questions about a company, its competitors and its category. - The audit is delivered remotely by Adverum consultants. - The process uses prompts in English and, where relevant, in a client’s other target-market languages.

The details: - The audit runs 30 to 40 buyer-style prompts in clean, logged-out sessions. - Key prompts are repeated, and every answer is logged with a screenshot. - Adverum checks each answer against a verified fact sheet to flag outdated or incorrect statements. - A source map identifies which publications, directories and platforms AI systems cite for competitors but not for the client. - A technical review covers robots.txt access for AI search crawlers, structured data and business listings such as Wikidata. - Clients receive prioritised recommendations and a retest after 90 days using the same prompts. - The audit takes 10 business days. - Pricing starts at about GBP 700 and goes to about GBP 1,800, depending on the number of markets and competitors. - Adverum does not guarantee placement in AI answers. - Adverum said it does not create fake reviews, undisclosed paid content or inauthentic encyclopaedia edits. - Results are reported as dated snapshots rather than statistical measurements because AI answers change over time. - The agency founded in Vilnius in 2004 has worked with more than 150 clients. - Adverum is headquartered in Vilnius, Lithuania, and represents the Public Relations Global Network in the Baltic states. - The company’s practice areas include strategic and corporate communications, public relations, crisis and reputation management, marketing communications, digital and creative services, international and export-market communications, and executive thought leadership. - More information and audit requests are available here. - Adverum’s LinkedIn page is available here.

Between the lines: - The audit positions AI visibility as a reputation issue, not just a technical SEO problem. - That framing matters because buyers, journalists and job candidates increasingly use AI assistants for background and recommendations before contacting a company. - Adverum is also signaling that the strongest lever may be improving the underlying source ecosystem, not chasing rankings inside a system the company does not control. - The agency pointed to Muck Rack’s Generative Pulse study, which found journalism accounted for 27% of cited links in more than 25 million links cited by ChatGPT, Claude and Gemini, while paid and advertorial content accounted for 0.3%.

What's next: - Clients get a retest after 90 days to see whether prompt results or cited sources have changed. - Adverum said it will keep reporting results as snapshots because AI outputs shift over time. - UK and Irish companies using AI to inform customer research now have a repeatable audit model for tracking how they appear across major assistants.

The bottom line: - Adverum is selling a practical check on how AI systems currently describe a company, with the goal of fixing the facts and the sources behind them rather than promising visibility gains inside opaque tools.