Terapage says AI telephone interviews can replace CATI

London-based Terapage says its AI-moderated telephone interviews can speed up market research by handling recruitment, live probing and instant analysis in one platform. The company says the system runs in more than 27 languages and can cut work that used to take weeks down to days.

Why it matters: - Telephone interviews can capture richer feedback than basic survey tools, but traditional CATI workflows can take weeks to schedule, record, transcribe and analyze. - Terapage is pitching a faster model that lets research teams collect, moderate and interpret interviews inside a single platform. - The shift could help teams act on customer feedback while studies are still running, instead of after the market has moved on.

What happened: - Terapage said it is running hundreds of AI-moderated telephone interviews globally. - The London-based market research platform said the system uses an AI moderator to call participants, ask questions, listen to answers and probe further in real time. - The company said the platform supports more than 27 languages and multiple regional accents.

The details: - Researchers start by defining the study objective, audience, topics and interview length. - Terapage then generates a structured questionnaire with adaptive probes within seconds. - Researchers can review, edit, add or remove any question before calls begin. - Teams can configure the AI moderator’s voice, tone, personality, language and accent. - Participant recruitment can happen inside the same workflow. - Users can work from existing participants, upload a list or import contacts from Databricks, Salesforce and Snowflake. - Teams can also upload a job description or research brief so the AI moderator knows who to speak with and what to ask. - Call settings can include length, retries, reminders, quiet hours and holidays. - Consent and compliance are built into Terapage study workspaces. - Participants can review the research purpose and how their answers will be used. - AI-moderated interview campaigns are checked against Do Not Call lists. - During interviews, barge-in support lets participants interrupt, add comments or end the call. - Terapage’s AI-powered Insight Tools surface sentiment analysis, summaries, word clouds, theme clusters, excerpts and quotes in real time. - The company said its automation replaces manual coding and allows teams to see emerging insights immediately.

Between the lines: - Terapage is making a broader case that the bottleneck in research is not interview quality, but the manual work around it. - The pitch also centers on standardization: every participant hears the same core questions, while follow-ups still adapt to responses. - By removing much of the human calling and coding work, the platform aims to lower costs and reduce dependence on local interviewer teams. - The company’s framing suggests AI is being positioned as an operational layer for research, not just a transcription or analysis tool.

What's next: - Terapage says AI-moderated interviews can help teams run dozens or hundreds of calls at once and finish studies in days. - The company says researchers can recruit, moderate and analyze findings within the same platform. - Terapage is also positioning the platform for broader use across qualitative and quantitative research, including video interviews, surveys, online communities and diary studies. - The company supports research teams, consultancies and brands across the United Kingdom, the United States, Canada, Australia, the Middle East, South Asia and Southeast Asia.

The bottom line: - Terapage is betting that AI moderation will make telephone research faster, cheaper and easier to scale without giving up the depth that makes interviews valuable.