Embed renews exclusive UK and Ireland distribution deal with Bandai Namco

Embed has renewed its long-term exclusive distribution agreement with Bandai Namco for the UK and Ireland, extending a partnership that has lasted more than 15 years. The deal keeps Embed’s cloud-based entertainment platform in the market through Bandai Namco’s local sales, installation, training and support network as operators shift toward cashless and digital venue systems.

Why it matters: - The renewal extends a long-running channel partnership that helps UK and Ireland entertainment venues access Embed’s cloud-based operating platform through local support. - The agreement gives operators a single setup for bookings, waivers, point-of-sale, Mobile Wallet and real-time business intelligence. - The partnership is positioned to help venues adapt as cashless systems gain wider adoption in the UK and Ireland.

What happened: - Embed renewed its exclusive distribution agreement with Bandai Namco for the United Kingdom and Ireland. - The agreement is long-term and exclusive. - The renewal builds on more than 15 years of collaboration between the two companies. - The announcement was made Aug. 18, 2026.

The details: - Bandai Namco will continue delivering Embed’s ecosystem through its local sales, installation, training and customer support network. - The partnership combines Embed’s integrated technology platform with Bandai Namco’s market presence in the UK and Ireland. - The arrangement supports high-volume, multi-location entertainment venues. - Current operators using the partnership include Park Holidays, Top Golf, Tenpin and Namco Funscape. - Rob McMenamin, EMEA General Manager at Embed, said the renewal reflects a commitment to add value to operators across the UK and Ireland for another 15 years. - Trevor Sutton, Director of Complete Solutions Business Division at Bandai Namco, said the companies want to reach more customers and help them scale in a digital-first market.

Between the lines: - The renewal signals that both companies see ongoing demand for integrated, cloud-based venue tech rather than standalone systems. - Bandai Namco’s local service model appears to remain a key part of Embed’s UK and Ireland go-to-market strategy. - The partnership’s emphasis on cashless adoption suggests venue operators are under pressure to modernize payments and operations.

What's next: - Embed and Bandai Namco plan to keep expanding support for customers in the UK and Ireland. - The companies will continue targeting operators that want to scale in a digital-first environment. - The partnership is expected to remain a benchmark for entertainment venues looking to future-proof operations with trusted technology partners.

The bottom line: - Embed is keeping its UK and Ireland route to market intact by renewing a distribution deal that pairs software, local support and operator-facing services.