Clara opens first UK kiosk at Westfield White City

Clara opened its first physical retail space in the UK on July 29 at Westfield White City in London, giving shoppers a new way to test the Saudi-born haircare brand’s tools and products in person. The move extends Clara’s UK push beyond e-commerce and major retail partners as the brand expands internationally.

Why it matters: - Clara now has its first dedicated physical retail presence in the UK, adding in-person discovery to an existing online and multichannel sales strategy. - The Westfield White City kiosk gives the brand a new way to reach British shoppers and showcase products in a high-traffic London destination. - The opening underscores Clara’s broader international expansion after building a strong position across the GCC.

What happened: - Clara opened a kiosk at Westfield White City on 29 July 2026. - The kiosk is on the first floor opposite Sephora. - The retail space will remain at the London shopping center throughout 2026. - Clara welcomed shoppers with a ribbon-cutting ceremony.

The details: - The 24sqm kiosk carries Clara’s full collection of styling tools, haircare and accessories. - The space includes product displays, styling stations and demonstration counters. - The design uses soft sage green, blush pink and warm ruby tones with rose gold detailing, illuminated signage and integrated LED lighting. - Customers can browse the full range, watch live demonstrations and get advice from Clara specialists. - Clara’s team is trained across all hair types and textures to recommend products for different hair needs. - The first 50 guests received a free Vogue Approved Slim Hot Brush worth £129. - Additional launch activations ran from 29 July to 1 August, including Spin the Wheel prizes and free vegan vanilla soft serve from 12pm to 3pm. - Clara is available in the UK through the company’s website and partners including Boots, Amazon, Superdrug, Debenhams, PrettyLittleThing, Boohoo and TikTok Shop.

Between the lines: - The kiosk format lets Clara test physical retail while keeping its online business and retail partnerships in place. - Westfield White City gives Clara access to a diverse customer base and a premium shopping environment. - The launch is as much about brand building as sales, since the kiosk is designed to show the full Clara experience rather than just stock products. - The company’s focus on inclusivity and personalized advice suggests Clara is positioning itself against larger beauty brands by leaning on service and product trial.

What's next: - Clara will keep the kiosk open through late 2026. - The brand is expected to use the launch as a base to deepen its UK presence as it continues expanding internationally. - Simon Smith, Global Director at Clara, said the company wants to bring products closer to customers in key UK retail destinations. - Unibail-Rodamco-Westfield said the kiosk format can help growing brands build awareness and test demand.

The bottom line: - Clara’s first UK kiosk turns its growth story from digital-only access into a hands-on retail test at one of London’s busiest shopping centers.