Chery UK pledges at least £400,000 for Soccer Aid 2026

By AI, Created 12:46 PM UTC, June 02, 2026, /AGP/ – Chery UK will donate £10 for every TIGGO sold in the UK between June and September 2026, with a minimum pledge of £200,000 that CIFF will match to at least £400,000. The announcement came during Soccer Aid for UNICEF 2026 at London Stadium, where the fundraiser drew 60,000 fans and raised £16.5 million for UNICEF.

Why it matters: - Chery UK’s pledge turns vehicle sales into a direct fundraising channel for UNICEF-linked work. - The CIFF match funding doubles the impact, lifting the minimum contribution to at least £400,000. - The campaign ties a new UK automotive brand to a high-profile charity event with broad public visibility.

What happened: - Chery UK announced a minimum donation of £200,000 to Soccer Aid during Soccer Aid for UNICEF 2026 at London Stadium in London. - The pledge covers £10 for every TIGGO model sold in the UK between June and September 2026. - The total will be match-funded by The Children’s Investment Fund Foundation to at least £400,000. - The announcement came as England XI beat World XI in front of 60,000 fans.

The details: - Chery UK is a Principal Partner of Soccer Aid for UNICEF 2026. - The donation applies to every TIGGO model sold through any Chery retailer in the UK during the June-to-September sales window. - During half-time, the stadium joined the CHERY “Clap for Every Child” moment in support of UNICEF’s work for children around the world. - Former England rugby player Joe Marler and TV and radio presenter Sam Thompson led the clap from the pitch. - Chery UK Managing Director Farrell Hsu and Marketing Director John Zhong appeared on the pitch with Usain Bolt when the pledge was revealed. - Soccer Aid co-founder Robbie Williams later said the 2026 event raised £16.5 million for UNICEF. - Olivia Colman presented the Soccer Aid for UNICEF 2026 trophy to Wayne Rooney and Angry Ginge after England XI won.

Between the lines: - Chery UK is using Soccer Aid to build brand awareness while linking the TIGGO range to family and community messaging. - The company also used vehicles to support Olly Murs during his Into The Unknown challenge, which raised more than £1 million for UNICEF ahead of the match. - The event gave Chery UK repeated on-stage and in-stadium exposure in front of a large live audience and national attention.

What’s next: - Chery UK will donate £10 per TIGGO sold in the UK through September 2026. - The final donation amount will depend on TIGGO sales during the campaign period, with CIFF matching the total to at least £400,000. - Chery UK will continue introducing its TIGGO SUV range to UK drivers while expanding its Soccer Aid partnership.

The bottom line: - Chery UK has tied its UK sales push to one of the country’s biggest charity sports events, creating a donation stream that could deliver at least £400,000 for UNICEF-related support.